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& nbsp;? [Chinese shoes Network - Brand Dynamics] in golf star Dema (Under Armour) sponsored Jordan Sipi Si (Jordan Spieth) just a few days after the game to win the Masters, this sporting goods giant and appear in another completely different arena: the Boston Marathon. The company sponsored the star player Nicolas? ????????? (Nicholas Arciniaga) battles the full marathon, all of his pace last Monday directly update to the latest Twitter and Dema fitness tracking application Under Armour Record in. During the televised Masters, who eventually won the Si Pisi India over the Dema's logo. In contrast, the cooperation with ????????? can only be considered trivial. But it may be enough to show the long-term strategy for this sports goods giants: Track every step of the United States of recreational and amateur track and field athletes, and convince them of its new clothing Dema bring help. Today, Dema and Nike sports goods companies increasingly move closer to technology companies, their applications and digital ecosystems is no longer confined to the traditional gym and playground. Fitbit and Apple Watch popular in the era of networked fitness increasingly become a battleground: if the field to track the fitness armaments to win the war, it is possible to fully tap this huge gold mine fitness enthusiasts. Dema executives on Tuesday said the company has built the world's largest digital health and fitness community, its Connected Fitness platform now has more than 130 million unique users. It has been able to achieve this success, mainly because Dema invested $ 700 million acquisition of a number of fitness applications company, which had acquired the MapMyFitness in 2013, in February this year i Cheap jordans online t acquired MyFitnessPal and Endomondo. As the second-largest sporting goods company, which is the latest battleground between Dema and Nike, but the company is currently in a backward position. Nike's mobile fitness applications NikeFuel boasts a large user, and store more data. In addition, because clothing sales and brand recognition of the Nike itself are much higher than Dema, but also give them a greater advantage. Because of Dema's market capitalization is only $ 19 billion, far less than Nike's $ 86 billion, so the move is not only costly for Dema, and a huge risk. This company, based in Baltimore, has spent heavily in the acquisition of a number of application developers, and therefore had an impact on revenue and profits, and share prices setback. But the strategy behind it contains significant benefits: either Nike or Dema, as long as the user can simplify the process of tracking sports, you can buy new equipment in the next time enhance the attractiveness of their products. Dema online fitness community in January this year, more than 100 million pieces stored motion records, the company believes that it can help them to develop more comfortable running shoes and T-shirts. But sporting goods manufacturers can not only provide recommendations for the user, through an agreement with e-commerce companies Zappos signed Dema MapMyFitness application can exercise history of the user to send a reminder to inform its sports shoes should be replaced as soon as possible, and Zappos same time with the purchase link. Dema CEO Kevin? Plank (Kevin Plank) said on Tuesday, a fitness tracker to help the company with the user to establish an unprecedented link. and - similar to the "Nike Air Jorda foamposites for cheap n" mode, and a lot of sports stars Dema also signed an endorsement deal, which also helped the company to achieve good results: as its largest core business, the company's apparel business has been achieve 22 consecutive quarters of more than 20% increase, and a record $ 555 million in sales recorded in the beginning of the year. But some of the company's executives still think, fitness tracking applications to promote sales may be better than celebrity endorsements. These applications can provide personalized campaign details, and able to get involved in more of a niche sport. Moreover, because the game of celebrity endorsements is also possible poor performance or athlete to make the company suffer injuries. fitness tracker can help the company attract the rapidly growing female sports enthusiasts. 13,000 users Dema online sports community, more than 60% were female. Plank said the company's female sports activities "at least a considerable business scale with men." Although Dema has strengthened against the female population of the marketing strategy, and hired a ballet star Misty? Cowpland (Misty Copeland) and supermodel Giselle? Bundchen (Gisele Bundchen) as the spokesperson, but Kaplan g admitted that the company's in-store display female product really small, and did not take advantage of them to create the campaign. Health and Fitness is the fastest growing applications on all types of calorie counting iPhone and Android platforms, the total number of applications appetite or track record of more than 100,000 models of exercise. Dema For digital health very seriously, MapMyFitness headquarters earlier this year in Austin opened a 35,000 square feet (about 3251 square meters) of offi Retro jordans for sale ce. However, the current biggest question is: Are Americans really buy endless fitness tracking application which is beyond the company's control?. "If we can make everyone more exercise every week day, our business will be significantly improved." Senior Vice President of Networking fitness business Dema Robin? Thurston (Robin Thurston) said. (Chinese shoes Network - the most authoritative and most professional shoe News article: Waag shoes) in the 1990s the birth of innovative styles, the development so far, air huarache is also Nike SportWear flag under the popular hit one of, overwhelmed, shoes again offer a new color design, the overall blue tone the flagship, and on the classical and familiar black and white two-color bottom closing, just this time highlights transferred to the highlighted in the theme of a series of followed by the pull ring and the a gray silhouette flowers pattern modification, is quite brisk; the color of the item 704830-401, is now officially sold. Source: NIKE0.jpg (108.33 KB, download times: 0) download attachment save to album 2014-12-1 upload at 14:59Although the 1.jpg (109.42 KB, download times: 0) download attachment save to album 2014-12-1 upload at 14:59 2.jpg (179.04 KB, download times: 0) download attachment save to album 2014-12-1 upload at 14:59 3.jpg (154.17 KB, download times: 0) download attachment save to album 2014-12-1 upload at 14:59This post was edited by adifans at 20:25 on 2015-3-24 0.jpg (476.3 KB, download times: 0) download attachment save to album 2015-3-24 upload at 16:11In addition to CLOT and the latest joint works, the classic sports brand Adidas Originals and ZX Flux before the minimalist shoes added a jordan shoes online sale "Decon" color. Design by the use of printed with camouflage printed mesh material composed of a shoe body, with black stripes and Logo sideways heel cradle contrast, finally with green lining, and the details of the pale green spots running sole presentation, whole is full of military flavor and masculinity. 1.jpg (279.74 KB, download times: 0) download attachment save to album 2015-3-24 upload at 16:11 2.jpg (273.01 KB, download times: 0) download attachment save to album 2015-3-24 upload at 16:11 3.jpg (283.1 KB, download times: 0) download attachment save to album 2015-3-24 upload at 16:11 4.jpg (241.66 KB, download times: 0) download attachment save to album 2015-3-24 upload at 16:11 5.jpg (372.65 KB, download times: 0) download attachment save to album 2015-3-24 upload at 16:11 6.jpg (205.79 KB, download times: 0) download attachment save to album 2015-3-24 upload at 16:11as early as July this year, we introduced the Reebok Classic Leather artist collaboration series, which celebrates Classic Leather 30th anniversary. Reebok joined up with 12 street artists from all over the world, and created the creative director of the New York graffiti legend Stash. He carved all the popular styles in front of us. unfortunately, many cooperative funds are only available in well-known foreign shoe stores. Even the "early also don't stop thirsty". In order to meet the shoe fans in China, the cooperation series is going to be listed in several stores in Hongkong, which is undoubtedly a good news. The shoes in each design of the left shoe left behind were designers in different styles to draw the city name; in addition to mark tongue front Stash City layout, the tong jordan 3 katrina 2018 ue reverse has a signature artist mark. The strong style of the artist and the whole design concept of the shoes are very bright, and they are fashionable street shoes for the fashionable Classics shoes. 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Today is to bring this shoe new color, silver collocation red Hexalite honeycomb, let Reebok find the year of ambition, although not all the technology, there is no name filled with all kinds of gimmicks, but this design is full of strength at some time can better reflect the male sense of conquest, see Kamikaze III, always let us far Kamp reminds me of the scene Pippen Yan buckle.After following the earlier published D Rose 5 Boost new home court and away color design, this Adidas back again for shoes brought two new color - "Chicago Ice" and "Woven Blues", inspired by the same is derived from Chicago is a fascinating city. "Chicago Ice" in Chicago over the satellite map as the theme, to create a shoe body with black color, blue and white collocation crystal bottom around the details. 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